Elaje Hair and Beauty has been working with SJPR for 18 months, and owner Julia Gaudio is convinced that the PR and marketing initiatives implemented have significantly contributed to the increase in business.

‘We noticed a difference as soon as we started working with S-J’ said Julia. ‘We carried out an audit of all our previous marketing activity, and evaluated everything. As a result, S-J made some big changes and introduced some new promotional ideas – we’ve not looked back.

‘We meet on a monthly basis, where S-J presents ideas for the following 2 months, and then I let her get on with it! We obviously speak,communicate and see each other on a regular basis, but I have every confidence in her decision making, and also love the new ‘look’ that S-J, and Ideas by Eden have created for us. The website is now working for us, our ads are stunning, and the promotions are not only bringing in new trade, they’re looking after loyal clients.

‘It’s true. PR carried out properly does work!