The management team at The Cambridge Toy Shop has appointed Ideas by Eden and SJPR, design and pr/marketing agencies respectively, to create and implement a marketing campaign in the lead up to Christmas.
‘We were particularly impressed by the joint approach taken by both businesses, and their focus on evaluation, objectives and expected results. In addition to specific promotions and new ideas, we need our website to work better for us, an advertising campaign to raise awareness, and a customer focussed initiative too’ said joint business owner Belinda Jones. ‘We had a set budget to spend, so it was important to understand the campaign and its breakdown of activities and how they will all work for the business, and complement each other’.
‘We are delighted to be working with The Toy Shop’ explains Christian Scott, founder of Ideas by Eden, and to have the opportunity to work on and enhance the brand. The Toy Shop is well established in Cambridge, and we recognise the many exciting opportunities that will be possible when the business is supported by a good marketing campaign. We have reacted quickly by implementing a functional holding page to capture details of visitors to use for future marketing.’
This is the most recent piece of work won by the Ideas by Eden and SJPR partnership. Companies are benefitting from the combined disciplines, and enjoying the successes brought by the varied experience and expertise of both companies. Other joint appointments have included Elaje Hair and Beauty, Cambridge University Rugby Union Football Club and HSi Building Services, and previously included Funky Funhouse and CBS Communications.
For more information visit www.ideasbyeden.co.uk and www.sjpr.co.uk.